Consumer Research

Recognizing the steps in a customer’s buying journey – from education to selection – is key to insurers’ success. Our consumer research across various products identifies the barriers to purchasing and how insurers can help their customers overcome them.

Our Expertise

RECOMMENDED ARTICLES
Generation X: An Extraordinary Opportunity for Life Insurers. Download the white paper today.

Get Direct Access to Local Experts

Heidi Alpren profile image
Heidi Alpren

Market Research VP, L&H Portland

Read all articles