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Delivering valuable insights to help our reinsurance clients improve their business results.
Our experienced research professionals stay up to date on new survey methodologies and analysis approaches, and are involved with market research associations. Their work delivers additional value to survey participants and clients alike.
Companies that participate in our surveys and Market✓Checks receive unparalleled information and analyses to help with business decisions. Our Behavioral Economics expertise provides a strategy for clients to improve their underwriting, marketing, and sales processes.
Our extensive background in conducting marketplace surveys provides companies with information and analysis to make more informed business decisions. Insurers that participate in our studies gain a macro view of their business and can effectively benchmark their company’s results against those of the industry.
In our effort to share our knowledge broadly, we publish highlights of select survey results so non-participants can still gain information.
What is your company doing in the underwriting, marketing, and sales processes that could be adversely affecting results? Insurers should consider the non-conscious influences on their customers’ thinking – and how to effectively communicate and connect with them about their insurance needs.
Adopting Behavioral Economics strategies can help you. Our research team has professional training and helps our clients solve these types of problems with strategies to ensure a smooth and simple buying process. In addition, we offer a comprehensive BE training program for our clients so they can better understand the value and benefits of using BE approaches.
The Gen Re BE Academy, developed in relationship with Suffolk University professors, is designed to help our clients’ staff learn how small changes can make a big difference.
Contact us to learn more about our industry market surveys or our Market✓Checks.
Heidi Alpren, HIA, IPC, has volunteered with the Insights Association, North Atlantic Chapter as a Metro Events Director for Portland, Maine, and Portsmouth, New Hampshire, and is a former Board member.