U.S. Research Center

Delivering valuable insights to help our reinsurance clients improve their business results. 

U.S. Research Center

Gen Re’s Research Center conducts leading insurance industry research, providing valuable data and insights to help our clients make key business decisions.

Our experienced research professionals stay up to date on new survey methodologies and analysis approaches, and are involved with market research associations. Their work delivers additional value to survey participants and clients alike.

Research Solutions

Companies that participate in our surveys and Market✓Checks receive unparalleled information and analyses to help with business decisions. Our Behavioral Economics expertise provides a strategy for clients to improve their underwriting, marketing, and sales processes.

Card Image


Industry Surveys

Lorem Ipsum Dolor

Go Now
Card Image


Behavioral Economics

Lorem Ipsum Dolor

Go Now
Industry Surveys

Industry Surveys

Our extensive background in conducting marketplace surveys provides companies with information and analysis to make more informed business decisions. Insurers that participate in our studies gain a macro view of their business and can effectively benchmark their company’s results against those of the industry.

In our effort to share our knowledge broadly, we publish highlights of select survey results so non-participants can still gain information.

Featured Topics

Ups and Downs of the U.S. Group Term Life Market
Gen Re’s 2023 U.S. Group Term Life Market Survey was released to participating companies this spring – providing an overall picture of the $34 billion market. The analysis of the reported data paints a stable market picture overall, although outliers in some segments influence the apparent trend.
Michael Turner
U.S. Individual Disability Market Maintains Overall Growth Trend – 6 Takeaways
The Individual Disability insurance market continued to grow in 2023, maintaining the momentum achieved in 2022 as the pandemic effect subsided. Total new sales premium combined from Non-Cancelable, Guaranteed Renewable, and Buy-Sell had a 7% year-over-year increase. See our survey’s main takeaways.
Michael Turner
Group Term Life – Results of 2023 U.S. Market Survey
Sharing results of the latest Gen Re Group Term Life Market Survey, which also covers the Accidental Death and Dismemberment industry. Twenty-six carriers participated in this year’s survey that tracked sales, inforce results, lapse rate, and employee-paid data.
Nicole Conti
Individual Disability – Results of 2023 U.S. Market Survey
Sharing results of the latest Gen Re Individual Disability Market Survey. This year’s benchmarking survey covers Non-Cancelable, Guaranteed Renewable, Buy-Sell and Guaranteed Standard Issue product lines for 2022 and 2023. Seventeen carriers participated in the survey representing $5.4 billion of inforce premium.
Lisa Bolduc

Behavioral Economics Research

What is your company doing in the underwriting, marketing, and sales processes that could be adversely affecting results? Insurers should consider the non-conscious influences on their customers’ thinking – and how to effectively communicate and connect with them about their insurance needs.

Adopting Behavioral Economics strategies can help you. Our research team has professional training and helps our clients solve these types of problems with strategies to ensure a smooth and simple buying process. In addition, we offer a comprehensive BE training program for our clients so they can better understand the value and benefits of using BE approaches.

BE Research

Behavioral Economics Topics

How Insurers Can Use Behavioral Economics Approaches to Make Improvements – Bringing BE to the Forefront
At Gen Re, we often talk about ways to actively utilize BE approaches – in fact, one of our favorite catchphrases is “putting BE into action.” Implementing these important tools can help insurers in many ways.
Heidi Alpren, Keith Brown (guest contributor)
Improving Accelerated Underwriting Results by Putting Behavioral Economics Into Action
Over the past several years, the concept of Behavioral Economics has turned mainstream, even as it challenges the very foundation of traditional economic thinking by introducing the concept of dual system thinking (“fast” and “slow”). Behavioral Economics...
Heidi Alpren

The Gen Re BE Academy

BE Academy

The Gen Re BE Academy, developed in relationship with Suffolk University professors, is designed to help our clients’ staff learn how small changes can make a big difference. 

Find an Expert

Contact us to learn more about our industry market surveys or our  Market✓Checks.

Supporting the Industry

Bio Image
Heidi Alpren
Sr. Research Manager
Heidi Alpren, Sr. Research Manager, volunteers with the Insights Association, North Atlantic Chapter as the Metro Events Director for Portland, Maine, and Portsmouth, New Hampshire, and is a former Board member.