U.S. Research Center

Delivering valuable insights to help our reinsurance clients improve their business results. 

U.S. Research Center

Gen Re’s Research Center conducts leading insurance industry research, providing valuable data and insights to help our clients make key business decisions.

Our experienced research professionals stay up to date on new survey methodologies and analysis approaches, and are involved with market research associations. Their work delivers additional value to survey participants and clients alike.

Research Solutions

Companies that participate in our surveys and Market✓Checks receive unparalleled information and analyses to help with business decisions. Our Behavioral Economics expertise provides a strategy for clients to improve their underwriting, marketing, and sales processes.

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Industry Surveys

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Behavioral Economics

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Industry Surveys

Industry Surveys

Our extensive background in conducting marketplace surveys provides companies with information and analysis to make more informed business decisions. Insurers that participate in our studies gain a macro view of their business and can effectively benchmark their company’s results against those of the industry.

In our effort to share our knowledge broadly, we publish highlights of select survey results so non-participants can still gain information.

Featured Topics

Group Term Life and AD&D Survey Reveals Overall Gains for U.S. Carriers
The market for Group Term Life and AD&D insurance in the U.S. is showing a positive picture overall. New sales premium shows growth in both lines. Read more takeaways, including in-force results and pricing levels, from the recent Gen Re market survey.
Mike Fullerton
Uptick in U.S. Individual Disability Sales
The market for Individual Disability Insurance in the U.S. is showing tangible growth, possibly reflecting a greater awareness of income protection products that didn’t exist among buyers until the pandemic struck. Read more takeaways from the recent Gen Re market survey.
Steve Woods
Group Medical Evidence of Insurability – Highlights of 2023 U.S. Underwriting Survey
Sharing results of Gen Re’s Group Medical EOI survey. This benchmarking study focused on what staff companies provide to process EOI applications as well as the methods used to process them, providing companies with an opportunity to benchmark their results against those of the industry.
Ruth Potter
Group Term Life – Results of 2022 U.S. Market Survey
Sharing results of the latest Gen Re Group Term Life Market Survey. This year’s benchmarking study includes data from 27 carriers. Twenty-five carriers provided AD&D results. On a combined basis, total in-force premium reached $32.8 billion, with Group Term Life representing the majority.
Nicole Conti

Behavioral Economics Research

What is your company doing in the underwriting, marketing, and sales processes that could be adversely affecting results? Insurers should consider the non-conscious influences on their customers’ thinking – and how to effectively communicate and connect with them about their insurance needs.

Adopting Behavioral Economics strategies can help you. Our research team has professional training and helps our clients solve these types of problems with strategies to ensure a smooth and simple buying process. In addition, we offer a comprehensive BE training program for our clients so they can better understand the value and benefits of using BE approaches.

BE Research

Behavioral Economics Topics

How Insurers Can Use Behavioral Economics Approaches to Make Improvements – Bringing BE to the Forefront
At Gen Re, we often talk about ways to actively utilize BE approaches – in fact, one of our favorite catchphrases is “putting BE into action.” Implementing these important tools can help insurers in many ways.
Heidi Alpren, Keith Brown (guest contributor)
Improving Accelerated Underwriting Results by Putting Behavioral Economics Into Action
Over the past several years, the concept of Behavioral Economics has turned mainstream, even as it challenges the very foundation of traditional economic thinking by introducing the concept of dual system thinking (“fast” and “slow”). Behavioral Economics...
Heidi Alpren

The Gen Re BE Academy

BE Academy

The Gen Re BE Academy, developed in relationship with Suffolk University professors, is designed to help our clients’ staff learn how small changes can make a big difference. 

Find an Expert

Contact us to learn more about our industry market surveys or our  Market✓Checks.

Supporting the Industry

Heidi Alpren, Market Research VP, volunteers with the Insights Association, North Atlantic Chapter as the Metro Events Director for Portland, Maine, and Portsmouth, New Hampshire, and is a former Board member.