Each day thousands of Boomers turn age 65 and become eligible for Medicare. These new Medicare beneficiaries have many choices when selecting healthcare coverage. In today’s market senior consumers can enroll in Original Medicare, Medicare Advantage (private insurance) or select Original Medicare and a Medicare Supplement plan, sometimes referred to as Medigap.

There is no time like the present for insurers to consider growing their senior product portfolio with either Medicare Advantage or Medicare Supplement insurance. However, it’s important to understand some clear differences between these products and which needs they address for customers.