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U.S. Research Center

Delivering valuable insights to help our reinsurance clients improve their business results. 

U.S. Research Center

Gen Re’s Research Center conducts leading insurance industry research, providing valuable data and insights to help our clients make key business decisions.

Our experienced research professionals stay up to date on new survey methodologies and analysis approaches, and are involved with market research associations. Their work delivers additional value to survey participants and clients alike.

Research Solutions

Companies that participate in our surveys and Market✓Checks receive unparalleled information and analyses to help with business decisions. Our Behavioral Economics expertise provides a strategy for clients to improve their underwriting, marketing, and sales processes.

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Industry Surveys

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Behavioral Economics

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Industry Surveys

Industry Surveys

Our extensive background in conducting marketplace surveys provides companies with information and analysis to make more informed business decisions. Insurers that participate in our studies gain a macro view of their business and can effectively benchmark their company’s results against those of the industry.

In our effort to share our knowledge broadly, we publish highlights of select survey results so non-participants can still gain information.

Featured Topics

Group Term Life Rate & Risk Management – Results of 2023 U.S. Survey
Sharing highlights of our Group Term Life Rate & Risk Management survey that focused on rates for U.S. Employer-Paid and Employee-Paid Group Term Life, as well as AD&D. Survey participants can benchmark their underwriting, pricing, and claims management practices with those of their industry peers.
Lisa Bolduc
Trend Spotting on the Accelerated Underwriting Journey
Accelerated Underwriting tools are now a big part of most Life companies’ overall operations, as carriers optimize workflow without impairing underwriting performance. To better understand trends across the market, Gen Re developed an Individual Life AU Survey. Read about our top 4 survey takeaways.
Frank Chechel
Marginal Gains in the Medicare Supplement Market
Steady as she goes was the theme for the U.S. Med Supp market through 2022, according to our latest benchmark report on the sector. With 91 companies participating, the data represents 5.3 million covered lives. Read more about market results, distribution channels, and the role of accelerated underwriting.
Mike Fullerton
Individual Life Accelerated Underwriting – Highlights of 2023 U.S. Survey
Sharing some highlights of the latest Gen Re Individual Life Accelerated Underwriting survey, with data from 53 U.S. carriers. This year’s benchmarking survey shows 78% of companies have either a fully implemented or partially implemented workflow.
Nicole Conti

Behavioral Economics Research

What is your company doing in the underwriting, marketing, and sales processes that could be adversely affecting results? Insurers should consider the non-conscious influences on their customers’ thinking – and how to effectively communicate and connect with them about their insurance needs.

Adopting Behavioral Economics strategies can help you. Our research team has professional training and helps our clients solve these types of problems with strategies to ensure a smooth and simple buying process. In addition, we offer a comprehensive BE training program for our clients so they can better understand the value and benefits of using BE approaches.

BE Research

Behavioral Economics Topics

How Insurers Can Use Behavioral Economics Approaches to Make Improvements – Bringing BE to the Forefront
At Gen Re, we often talk about ways to actively utilize BE approaches – in fact, one of our favorite catchphrases is “putting BE into action.” Implementing these important tools can help insurers in many ways.
Heidi Alpren, Keith Brown (guest contributor)
Improving Accelerated Underwriting Results by Putting Behavioral Economics Into Action
Over the past several years, the concept of Behavioral Economics has turned mainstream, even as it challenges the very foundation of traditional economic thinking by introducing the concept of dual system thinking (“fast” and “slow”). Behavioral Economics...
Heidi Alpren

The Gen Re BE Academy

BE Academy

The Gen Re BE Academy, developed in relationship with Suffolk University professors, is designed to help our clients’ staff learn how small changes can make a big difference. 

Find an Expert

Contact us to learn more about our industry market surveys or our  Market✓Checks.

Supporting the Industry

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Heidi Alpren
Market Research VP

Heidi Alpren, Market Research VP, volunteers with the Insights Association, North Atlantic Chapter as the Metro Events Director for Portland, Maine, and Portsmouth, New Hampshire, and is a former Board member.