Ruth is a Sr. Market Research Analyst with the Gen Re Research team. With 15 years of experience in the financial services industry, she previously worked for Prudential where she conducted market research projects and measured the impact of marketing campaigns for Individual Life and Annuity businesses. Ruth holds a BA in Anthropology from Rutgers University, and is trained in agile methodologies. She has received BE Certification from the University of Chicago Booth School of Business.