Heidi is VP, Sr. Research Manager and manages the Research Center for Gen Re's North America Life & Health division. She is responsible for overseeing various industry surveys and ad hoc research projects across the Individual Life and Group & Health lines of business. She holds an Insights Professional Certification (IPC), and the HIA designation through AHIP. She has received Behavioral Economics (BE) research training through the University of Toronto, and BE Certification from the University of Chicago Booth School of Business. With over 25 years of research experience in the insurance industry, Heidi is also an active volunteer with the Insights Association on a local chapter level.