An increase in cancer diagnosis among working men and women indicates more people are suffering not only from cancer but a loss of income, either temporarily or permanently. Without an income replacement vehicle, many will not be able to cover normal living expenses, much less additional living expenses incurred during their illness and recovery phase.

The following statistics illustrate the need for new insurance products that better meet the public's need for varying levels of income as they live and survive through their cancer diagnosis. The insurance industry can also contribute positively by finding creative ways to improve customer engagement so that more people have cover that pays what it promises when they need it most.