Behavioral Economics

What is your company doing in the underwriting, marketing and sales processes that could be adversely affecting results? Insurers should understand the non-conscious influences on your customers’ thinking and how to more effectively communicate and connect with them about their insurance needs. Adopting Behavioral Economics strategies could help you alter how people approach filing claims.

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Keith Brown profile image
Keith Brown

Head of Individual Life, L&H Portland

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Heidi Alpren profile image
Heidi Alpren

Market Research VP, L&H Portland

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