Gen Re Study Offers New Insights into Consumers’ Perspectives on Insurance Exchanges
Issue: April 2015 | Life/Health North America
For immediate release
South Portland, ME, April 1, 2015 … A new groundbreaking report published by Gen Re provides valuable information about consumers’ thoughts and perceptions on insurance exchanges. "Insurance Exchanges – An Individual's Perspective" provides insights from consumers of all ages, from Millennials to Late Boomers, on their level of knowledge and propensity to purchase insurance through exchanges.
"Since the implementation of the Affordable Care Act (ACA) the focus has been on how insurance exchanges would impact the benefits landscape, as well as the insurance industry overall," says Marcy Updike, Vice President, Market Research. “However, little has been done to learn what consumers think about purchasing products through an exchange. We set out to crack the code on what individuals understand and what their level of interest is in obtaining insurance products through an exchange.”
Some key takeaways from the report include:
General Re Life Corporation operates under the brand name Gen Re and is the North American life and health reinsurance company of General Re Corporation. General Re Life Corporation has the highest financial strength ratings among professional life and health reinsurers. Gen Re's Group & Specialty Reinsurance Division is responsible for Disability, Group Life, Medicare Supplement and Credit reinsurance, risk management and research. Gen Re is one of the leading property/casualty and life/health reinsurers in the world, and is a Berkshire Hathaway Company.