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Press Releases

Gen Re Study Offers New Insights into Consumers’ Perspectives on Insurance Exchanges

Issue: April 2015 | Life/Health North America

For immediate release
April 1, 2015

South Portland, ME, April 1, 2015 … A new groundbreaking report published by Gen Re provides valuable information about consumers’ thoughts and perceptions on insurance exchanges. "Insurance Exchanges – An Individual's Perspective" provides insights from consumers of all ages, from Millennials to Late Boomers, on their level of knowledge and propensity to purchase insurance through exchanges.

"Since the implementation of the Affordable Care Act (ACA) the focus has been on how insurance exchanges would impact the benefits landscape, as well as the insurance industry overall," says Marcy Updike, Vice President, Market Research. “However, little has been done to learn what consumers think about purchasing products through an exchange. We set out to crack the code on what individuals understand and what their level of interest is in obtaining insurance products through an exchange.”

Some key takeaways from the report include:

  • The youngest group of respondents (21-30 year olds) was the most open to following the better deal on health insurance. When asked about their willingness to purchase through an exchange, they were more driven than the older groups to abandon their employer’s plan if they could find a better price.
  • 50% of respondents believe that insurance exchanges will expand to offer other products beyond health insurance.
  • 54% of respondents reported they would start looking for new employment right away if their employer were to stop offering health/medical insurance and didn’t contribute to the cost of purchasing through an exchange.
  • Purchasing insurance through an exchange will not come without challenges - especially if individuals need to purchase ancillary benefits. In fact, 61% of respondents feel they will need some assistance in selecting non-health insurance products such as Disability, Critical Illness and Long Term Care.

Gen Re has made the report available for purchase. For those interested, please contact Marcy Updike, 207 347 4626 or


General Re Life Corporation operates under the brand name Gen Re and is the North American life and health reinsurance company of General Re Corporation. General Re Life Corporation has the highest financial strength ratings among professional life and health reinsurers. Gen Re's Group & Specialty Reinsurance Division is responsible for Disability, Group Life, Medicare Supplement and Credit reinsurance, risk management and research. Gen Re is one of the leading property/casualty and life/health reinsurers in the world, and is a Berkshire Hathaway Company.



Marcy Updike
South Portland, ME, USA
Tel. +1 207 347 4626