Contributors

Ross Campbell
Lead for Digital Engagement, Life/Health Research & Development, London

Ross Campbell works in Research & Development based in Gen Re’s London office. He is a Chartered Insurer and Medical Underwriting Diploma holder. Ross joined Gen Re in 1995 and has 35 years’ experience in reinsurance. Ross has a particular focus on disruption and innovation, and plays a key role in driving Gen Re’s International Life/Health digital strategy.
-
Chatbot, Your Time Is Now! - Utilising Technology to Connect With Customers
By Ross Campbell Jan 26, 2021 English
The lasting impact of COVID‑19 on commerce and trading is an issue for the future. While old routines may quickly resume as restrictions lift, there may be lasting changes to the ways we get things done. The pandemic impact showed the importance of remote...
Read More -
Cigarettes - Why One-a-Day Won’t Keep the Doctor Away
By Ross Campbell Dec 01, 2020 English
Many smokers of five-a-day or fewer cigarettes, or those who have cut down while trying to stop, believe the occasional cigarette causes them little or no harm. Dual users of vaping products and tobacco also imagine their lowered intake of smoke reduces...
Read More -
La aceleración de la innovación en el seguro de vida
By Ross Campbell Nov 04, 2020 Español
Este año nos sigue presentando desafíos que nos obligan a todos a cambiar de mentalidad. La respuesta a la pandemia ha fomentado la acción independiente, la autoayuda y un mayor sentido de la responsabilidad social. A su vez, esto ha acelerado la utilización...
Read More -
Beschleunigte Innovation in der Lebensversicherung
By Ross Campbell Sep 30, 2020 Deutsch
Dieses Jahr stellt uns weiterhin vor Herausforderungen, die uns zum Umdenken bewegen. Durch die Pandemie wurden unser eigenständiges Handeln und unser soziales Verantwortungsbewusstsein gestärkt, und wir haben gelernt, uns selbstständig weiterzuhelfen,...
Read More