Contributors
Heidi Alpren
Life/Health Market Research VP, Portland
- Tel.
- halpren@genre.com
Heidi Alpren is a Market Research VP and manager of the Research Center in Gen Re's North America Life & Health division. She is responsible for managing several industry surveys including an annual Market Survey, and oversees various proprietary and consortium research projects. She holds the Insights Professional Certification (IPC), an HIA designation through AHIP, and has received training in Behavioral Economics research through the University of Toronto. Heidi is also an active volunteer with the New England Insights Association.
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How Insurers Can Use Behavioral Economics Approaches to Make Improvements – Bringing BE to the Forefront
By Keith Brown and Heidi Alpren Oct 07, 2021English
At Gen Re, we often talk about ways to actively utilize Behavioral Economics (BE) approaches – in fact, one of our favorite catchphrases is “putting BE into action.” Implementing these important tools can help insurers in many ways, from developing effective...
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Cómo mejorar los resultados de la suscripción acelerada poniendo en práctica la economía conductual
By Heidi Alpren Sep 15, 2021Español
En los últimos años, el concepto de economía conductual se ha hecho habitual a pesar de que cuestiona los mismos cimientos del pensamiento económico tradicional introduciendo el concepto de mentalidad de sistema dual («rápida» y «lenta»). La economía...
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Improving Accelerated Underwriting Results by Putting Behavioral Economics Into Action
By Heidi Alpren Jul 19, 2021English
Over the past several years, the concept of Behavioral Economics has turned mainstream, even as it challenges the very foundation of traditional economic thinking by introducing the concept of dual system thinking (“fast” and “slow”). Behavioral Economics...
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Small Changes, Big Impact - How Behavioral Economics Can Improve Life Insurance Application Medical Condition Disclosures
By Heidi Alpren May 20, 2019English
Small changes can sometimes have a big impact. This is particularly true in the realm of Behavioral Economics. At its core, Behavioral Economics (BE) challenges the traditional economic theory that individuals are sound and rational (“slow”) thinkers,...
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