Contributors
Heidi Alpren
Life/Health Market Research VP, Portland
- Tel.
- halpren@genre.com
Heidi Alpren is a Market Research VP and manager of the Research Center in Gen Re's North America Life & Health division. She is responsible for managing several industry surveys including an annual Market Survey, and oversees various proprietary and consortium research projects. She holds the Insights Professional Certification (IPC), an HIA designation through AHIP, and has received training in Behavioral Economics research through the University of Toronto. Heidi is also an active volunteer with the New England Insights Association.
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Improving Accelerated Underwriting Results by Putting Behavioral Economics Into Action
By Heidi Alpren Jul 19, 2021English
Over the past several years, the concept of Behavioral Economics has turned mainstream, even as it challenges the very foundation of traditional economic thinking by introducing the concept of dual system thinking (“fast” and “slow”). Behavioral Economics...
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Small Changes, Big Impact - How Behavioral Economics Can Improve Life Insurance Application Medical Condition Disclosures
By Heidi Alpren May 20, 2019English
Small changes can sometimes have a big impact. This is particularly true in the realm of Behavioral Economics. At its core, Behavioral Economics (BE) challenges the traditional economic theory that individuals are sound and rational (“slow”) thinkers,...
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Why Life Insurers Should Expect More From Gen X [Whitepaper]
By Heidi Alpren Sep 27, 2016English
Comparing the generations, we’ve been conditioned to believe that Gen X just doesn’t matter. After all, they’re the smallest cohort (66 million compared to 75 million Millennials).1 They are also fiercely independent and tend to be distrustful, making...
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Who Needs Insurance? Preparation for the Generations [Presentation]
By Heidi Alpren Feb 01, 2015English
It’s a new year and you already feel busy. Very busy. If you’re in the 25- to 54-year-old age group you know that work, household activities, caring for others, engaging in sports and other leisure activities are taking up most of your time, leaving little...
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