Our Perspective
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Small Changes, Big Impact - How Behavioral Economics Can Improve Life Insurance Application Medical Condition Disclosures
By Heidi Alpren May 20, 2019 English
Small changes can sometimes have a big impact. This is particularly true in the realm of Behavioral Economics. At its core, Behavioral Economics (BE) challenges the traditional economic theory that individuals are sound and rational (“slow”)...
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A Digital Solution for Income Protection Claims
By Ross Campbell
May 02, 2019 EnglishNew technologies mean Disability Income Protection (IP) claims managers can enhance and expand the support and services they offer. Digital solutions can also be used to enhance and improve the claims experience. TrackActive is a company that has developed...
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Income Protection Insurance - Your Time Is Now
By Zoe Woodroffe September 12, 2018 English
Gen Re reinsures significant volumes of Income Protection (IP) business, on both an individual and a group basis in markets around the world. We are passionate about the value IP brings to consumers. It’s a market we are working to grow because...
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Sugar and Fat – and Diet Research
By Jean-Marc Fix July 12, 2018 English
While we know that sugar is a key element of the obesity equation, it’s difficult to design a perfect diet because biochemical pathways and their communication with the brain do not necessarily translate to the combination of motivation and weight...
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The Rise in Sugar Consumption in the U.S. – and the Obesity Equation
By Jean-Marc Fix June 05, 2018 English
For years, sweets were marketed as innocuous treats for kids whose only drawback was cavities if you did not brush your teeth properly. A more nefarious role was alluded to much earlier: in the early 1900s, a British physician stationed in India, Sir...
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Making the Connection With Disability Insurance
By Steve Woods May 14, 2018 English
I have never sold insurance; however, in my 25 years in the insurance business I have worked with a lot of salespeople. During this time, I’ve made an elementary discovery: It is easier to sell an insurance product to someone that understands...
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