Blog | Gen Re

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Small Changes, Big Impact - How Behavioral Economics Can Improve Life Insurance Application Medical Condition Disclosures

By Heidi Alpren |May 20, 2019|English

Small changes can sometimes have a big impact. This is particularly true in the realm of Behavioral Economics. At its core, Behavioral Economics (BE) challenges the traditional economic theory that individuals are sound and rational (“slow”)...
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A Digital Solution for Income Protection Claims

By Ross Campbell|May 02, 2019|English

New technologies mean Disability Income Protection (IP) claims managers can enhance and expand the support and services they offer. Digital solutions can also be used to enhance and improve the claims experience. TrackActive is a company that has developed...
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Income Protection Insurance - Your Time Is Now

By Zoe Woodroffe |September 12, 2018|English

Gen Re reinsures significant volumes of Income Protection (IP) business, on both an individual and a group basis in markets around the world. We are passionate about the value IP brings to consumers. It’s a market we are working to grow because...
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Sugar and Fat – and Diet Research

By Jean-Marc Fix |July 12, 2018|English

While we know that sugar is a key element of the obesity equation, it’s difficult to design a perfect diet because biochemical pathways and their communication with the brain do not necessarily translate to the combination of motivation and weight...
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The Rise in Sugar Consumption in the U.S. – and the Obesity Equation

By Jean-Marc Fix |June 05, 2018|English

For years, sweets were marketed as innocuous treats for kids whose only drawback was cavities if you did not brush your teeth properly. A more nefarious role was alluded to much earlier: in the early 1900s, a British physician stationed in India, Sir...
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Making the Connection With Disability Insurance

By Steve Woods |May 14, 2018|English

I have never sold insurance; however, in my 25 years in the insurance business I have worked with a lot of salespeople. During this time, I’ve made an elementary discovery: It is easier to sell an insurance product to someone that understands...
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