This website uses cookies to provide you with the best possible service. By continuing to use this website, you accept the use of cookies. However, you can change your browser’s cookie settings at any time. You can find further information in our updated data privacy statement.

The Gen Re Perspective

Stay Up to Date. Subscribe Today.




Publication Series

    Life/Health International(1)

  • Prevention Not Cure - Putting Digital Health to Work

    By Ross Campbell | Dec 04, 2018 | English

    The UK spends £97 billion treating diseases but just £8 billion preventing them. This imbalance is set to change according to government proposals. Under a social prevention model, health advice would be tailored to an individual based on several criteria...

    Read More
  • Smart Technology Works for Older People, Too

    By Ross Campbell | Sep 19, 2018 | English

    New technologies offer insurers the opportunity to build more engaged relationships with their customers. Fitness-linked insurance programmes, for example, are attractive to active people who have access to technology and a desire to use it. While wearables...

    Read More
  • Insurers Must Adapt to the Demands of the Information World

    By Ross Campbell | Jun 14, 2017 | English

    New, technology-driven changes in the ways people live their lives are prompting revolutions across industries. The insurance sector must adapt to these changing needs if it is to remain relevant to customers. The power and popularity of wearable technology...

    Read More
  • Wearables in Life Insurance – Game Changer or Passing Fad?

    By Ross Campbell | Apr 04, 2017 | English

    Some life insurers now use data from fitness trackers to lower premiums. But does a policyholder’s number of steps really improve his or her mortality? Despite the link between a sedentary life and the risk of heart disease or cancer being well known,...

    Read More