Risk Matters Korea – September 2015
Issue: September 2015 | L/H General Industry | Download PDF | Korean | Chinese | Français | English By Marissa Valente, Life/Health Market Research Analyst, Portland Marianne Kutzner, Head of Gen Re Business School, Cologne
2015년 세번째 Risk Matters Korea에서는 보험시장의 중요한 잠재 고객인 밀레니얼 세대 (Y세대)의 특징과 밀레니얼 세대를 실 소비자로 유입시키기 위해서 보험 업계가 나아가야 할 방향에 대해 고찰해 보았습니다.
This edition focuses on characteristics of Millennials (Generation Y), one of the biggest target groups for the insurance market and who offer considerable potentials as a market for insurance products. Also, this edition asks the question how the industry can become better at helping young people who want to buy insurance products that suit their needs.