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Perspective

Marketing to the Millennial Mindset [Presentation]

December 09, 2014| By Marissa Valente | L/H General Industry | English

Region: U.S.

The Millennials, anyone born between 1980 and 2000, number 80 million in the U.S. and they represent a generation with massive insurance growth potential. While 60% say good health is the most important thing in life, 25% lack health insurance and only 13% have disability insurance.

It's clear that many insurers still don’t know how to adequately engage them as buyers. Millennials' different digital preferences and a more socially aware mindset call for a fresh approach to marketing financial services and insurance products. To help make your marketing more relevant to the millennial generation, see our three takeaways on strategies we believe work.

 

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