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Perspective

Life Insurance – U.S. Stats and Facts

September 09, 2015| By Lisa Bolduc | Life | English

Region: U.S.

It's hard to believe that so many people in the U.S. remain without life insurance.  According to the latest study from Life Happens and LIMRA, 40% of Americans do not own a life policy.1

While this issue is a year-round focus for agents and producers, September is a time for spreading awareness via the Life Insurance Awareness Month (LIAM) campaign.

What's key for insurance professionals is to find the best way to connect with consumers on the need for this product. Having all of the facts is critical when building your case for the importance of a life insurance policy.

Take a look at our presentation for a few of these important facts and figures that can help convey the right message.

 

 

 

 

 

1. 2015 Insurance Barometer Study, LIMRA

 

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