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Perspective

Contributors

Ross Campbell

Life/Health Chief Underwriter, Research & Development, London

Ross Campbell is Chief Underwriter, Research and Development based in Gen Re's London office. He is a Chartered Insurer and Medical Underwriting Diploma holder. Ross joined Gen Re in 1995 and has more than 30 years’ experience in reinsurance. Ross has a particular focus on disruption and innovation, and plays a key role in driving Gen Re’s International Life/Health digital strategy.

  • Smart Technology Works for Older People, Too

    By Ross Campbell |Sep 19, 2018|English

    New technologies offer insurers the opportunity to build more engaged relationships with their customers. Fitness-linked insurance programmes, for example, are attractive to active people who have access to technology and a desire to use it. While wearables...

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  • La cigarette sans fumée relance le débat sur le tabac

    By Ross Campbell |Aug 06, 2018|Français

    Le nombre de personnes qui se détournent du tabac n’a jamais été aussi important. En Angleterre, la prévalence du tabagisme chez les adultes a chuté à 15,5 % en 2016. Malgré le recul du tabagisme partout dans le monde, il augmente en Afrique et dans les...

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  • Healthy Food and Exercise Can Reduce Our Risk of Cancer

    By Ross Campbell |Jul 03, 2018|English

    We are increasingly encouraged to be healthy. Government advice, advertising, peer pressure, and social and media messages all promote its benefits: Good health follows if we avoid sugar, quit smoking and eat less processed meat in favour of vegetables....

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  • Smokeless Fuels the Tobacco Debate

    By Ross Campbell |May 17, 2018|English

    More than ever, people are shunning tobacco. In England, adult smoking prevalence fell to 15.5% in 2016. Although smoking is declining worldwide, it is on the rise in Eastern Mediterranean and African regions. Despite its dwindling popularity in many...

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