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Perspective

Contributors

Heidi Alpren

Market Research VP, Portland

Heidi is a Market Research VP and manager of the Research Center for Gen Re's North American Life/Health division. She is responsible for managing several industry surveys including an annual Market Survey, and oversees various proprietary and consortium research projects. She holds a Professional Researcher Certification (PRC), an HIA designation through AHIP, and has received training in Behavioral Economics research through the University of Toronto. Heidi is also an active volunteer with the New England Insights Association.