Market Research VP, Portland
Heidi is a Market Research VP and manager of the Research Center for Gen Re's North American Life/Health division. She is responsible for managing several industry surveys including an annual Market Survey, and oversees various proprietary and consortium research projects. She holds a Professional Researcher Certification (PRC), an HIA designation through AHIP, and has received training in Behavioral Economics research through the University of Toronto. Heidi is also an active volunteer with the New England Insights Association.
By Heidi Alpren |Sep 27, 2016|English
Comparing the generations, we’ve been conditioned to believe that Gen X just doesn’t matter. After all, they’re the smallest cohort (66 million compared to 75 million Millennials).1 They are also fiercely independent and tend to be distrustful, making...Read More
By Heidi Alpren |Feb 01, 2015|English
It’s a new year and you already feel busy. Very busy. If you’re in the 25- to 54-year-old age group you know that work, household activities, caring for others, engaging in sports and other leisure activities are taking up most of your time, leaving little...Read More